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What Is Digital Printing?

Digital printing, in its simplest form, is the process of printing digital or electronically stored images onto a variety of mediums. 

How Digital Printing Works

Printing from computers and laptops is actually one of the most common forms of digital printing. Today’s modern methods include ink-jet and laser printing which is typical for your home or office printers. However, this technology caters for far greater possibilities than just paper, allowing high-quality prints to be appended to canvas, tea towels, bone china mugs, t-shirts, totes & more. 

At the end of the day, all you need are the appropriate tools and materials. An image can be created on a number of graphics software including the likes of Adobe’s InDesign, Illustrator or Photoshop where it can be saved as a digital file and sent directly to the printer and appended to an applicable surface. Once the visuals have been created from the likes of the above, digital printing takes those file pixels, digitises the image which controls the key variants of exposure, ink and toner configuration to replicate the image you would like to print.

What is Digital Printing Used For?

Digital printing does not really have an obvious end. Therefore, many markets and sectors capitalise on its benefits. It has even become an industry all on its own. 

  • Art: High-quality reproductions such as giclee prints. 
  • Commercial: Business cards, officeware, company uniforms.
  • Marketing: Advertising and marketing campaigns rely on digital printing for banners, signs, brochures, mail, as well as for events, trade shows, expos etc.
  • Personal: Home use of inexpensive printers.
  • Photography: Editing and retouching of digital photographs.
  • Print on demand: Digital printing is essential here due to the high levels of personalisation and scale of production.

digital printing purposes

Advantages of Digital Printing

Digital printing offers many advantages over the likes of screen printing and offset printing. 
Cost-effective - With digital printing, you can print what you want and as much or as little as you wish, whereas with lithography, a minimum threshold is required to be met to make the process worthwhile. 
Customisation - Digital printing boasts huge benefits to personalisation, print on demand and variable data printing where the bespoke nature really is at the heart of the design. 
High Quality - The method of digital printing boasts a superior quality compared to other forms. For example, screen printing can fall victim to distortion of images which does not occur with its digital counterpart. 
Saves Time - Offset and screen printing are more time-consuming methods than digital. With digital printing, all you need is the image file. There is no need for printing plates or more manual efforts. Once the printer has the image, its ready to go! 

what is digital printing

Who are Digital Printing Leaders? 

At Star Editions, we offer a vast range of wholesale and bespoke wholesale options. Whether you seek officially licensed goods or wish to provide your own ideas, we are on-hand to supply the high-quality merchandise and gifts you seek. As B2B specialists, we are always excited to hear about new projects. With an expert team of in-house designers and a production team with years of experience, with Star Editions, you are in capable hands.

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